Discover whether product brokerage services are right for you, and learn how to scale your business quickly.
When launching or scaling your business, its wise to understand every option at your disposal. Should you hire and train your own sales team, or opt for a professional brokerage solution instead? Here, we break down how the key benefits of brokerage and help you identify the best steps to grow your sales.
1. Brokerages save you time and money
Brokerages like Applauder Brand Activators can help you grow scale in a fast, cost-effective, and no-fuss manner.
With a comprehensive network of trained salespeople already placed in the field, brokerages provide you with team members when and where you need them. You don’t need to hire them on a full-time basis, giving you flexibility to pursue the right sales opportunities across the map. Contrast this to hiring employees in-house, where you would need to focus on growing one territory at a time to justify the cost, and you’ll soon be able to see which option will deliver a higher ROI to your business.
2. Brokerages have established networks and relationships
Brokerages have extensive contacts and relationships within the industry. Often, they’ll already be calling on the retailers you wish to secure distribution in. This means they have a better understanding of what each major retailer wants and needs, and will be able to help you craft an effective distribution strategy, connecting you with the right retailers at the right times.
Applauder’s contacts across the pharmacy and independent grocery network are second-to-none. Our directors have first-hand experience working with the retail buyers of these channels, and our account management services support you in key areas including:
· Retailer presentations & pitches
· New product development, presentation and compliance
· Deep and robust pricing analysis ensuring profitability of lines
· Promotional guidance and adherence
· Trading terms negotiations
· Buyer relationship building & maintenance including product reviews
· Data assistance and maintenance
· Information dissemination for succinct feedback
3. You benefit from a wealth of collective experience
Brokerages have seen and worked with a variety of brands across a variety of retail channels, giving them a broad and first-hand understanding of which strategies are most effective at growing sales. Brokerages only succeed when you do – their success is literally based on your success. This means brokers are dedicated to supporting you build the right strategy, using the right market intelligence, and bring that strategy to life out in the field.
Are you ready to grow your business to new heights? Contact us today to see how we can support you.