Key Account Management

Applauder connects you directly with major retail networks to secure ranging and works directly in the field to grow your sales amongst their corporate and franchise stores.

We have a successful track record in launching new products to market, and growing existing brands across the health, FMCG, and health food categories.

Our experienced team have a collective 200 years of experience across these industries; we understand first-hand what retailer buyers are looking for, and how to position your brand so it stands out from the crowd during major category reviews.

Our strategic, collaborative relationships with key buyers from market-leading retailers enables us to grow your brand nationwide.

Once we’ve secured ranging, we help you nurture relationships, negotiate trading terms, expand ranging, and handle all the day-to-day of account management.

For more information on our account management services, contact us today.