Our Team | Applauder

About Us

A national brokerage solution with six state offices, our management team is led by four Directors who live and work in their region. This enables us to provide comprehensive national coverage powered by local knowledge and insights.

With a collective 200 years of experience across major grocery, pharmacy, and health food channels, our leadership team drive national results backed by regional knowledge, and provide representation with retail networks no matter where they’re based.

Meet The Team

Dedication. Expertise. Passion.

Supported by a team of 85 salespeople, merchandisers, and administrators, our team is led by four sales directors who specialise in each local region.

Andrew Shaw

National Sales Director

With over fifteen years' experience in Sales and Marketing management across diverse retail channels, Andrew Shaw is an expert in the pharmacy, grocery, health foods, FMCG, and sports categories.

His experience working with global brands, Coles, Woolworths, Amazon, Chemist Warehosue, Big W, Sigma, Symbion, and API make him invaluable to clients in the health and FMGC space.

Peter Hopkinson

Director - QLD

With over thirty years' experience, Peter’s expertise comes from senior management roles with many market-leading brands of Cadbury Schweppes, Nabisco and Seakist in various Australian states.

Peter enjoys resilient trade relationships within the diverse and widespread Queensland. His expertise helps clients identify unique FMCG sales opportunities.

Paul Rogers

Director - WA

With over forty years' experience in working in category management and store management across Coles and Action Food groups, Paul uses his expertise and network to help clients connect with and secure ranging through major retailers.

Paul's experience as Director of Sales Link Group and 01Distribution have given expert knowledge how to build formidable sale steam that delivers results.

Evan Judd

Director - SA/NT

With over twenty years’ experience with market-leading grocery brands within Goodman Fielder, Maggie Beer, and Pendleson Estate, Evan recognises the importance of matching marketing excellence alongside the delivery of profitable outcomes.

Formally qualified with Bachelor Of Business, his FMCG operational expertise includes that of general management, brand development, along with domestic and export sales.

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About Us

Meet The Team

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Get in touch to learn more.